--- version: alpha name: webflow.com description: "Light product system built on #ffffff with #146ef5 as the primary CTA accent. Type anchored in WF Visual Sans Variable at 80px / weight 600. Extracted automatically from https://webflow.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)." narrative: | webflow.com is built on a pure-white canvas (rgb(255, 255, 255)). The system uses rgb(20, 110, 245) as the high-saturation accent for primary actions. Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside WF Visual Sans Variable as the primary typeface. WF Visual Sans Variable is paired with WFVisualSans-Mono for secondary roles. A layered elevation system (4 distinct shadows) building a clear front-to-back hierarchy. Motion is a first-class concern — 8 keyframe animations plus transition-driven interactions. colors: background: "#ffffff" surface-1: "#f0f0f0" surface-2: "#efefef" ink: "#080808" ink-muted: "rgba(8, 8, 8, 0.65)" ink-subtle: "#5a5a5a" primary: "#146ef5" on-primary: "#ffffff" primary-hover: "#0055d4" hairline: "rgba(255, 255, 255, 0)" semantic-error: "#146ef5" typography: display-xl: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 80px fontWeight: 600 lineHeight: 1.04 letterSpacing: -0.8px display-md: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 20px fontWeight: 600 lineHeight: 1.4 letterSpacing: 0 body: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 16px fontWeight: 400 lineHeight: 1.6 letterSpacing: 0 body-sm: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 14px fontWeight: 500 lineHeight: 1.6 letterSpacing: 0 caption: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 16px fontWeight: 500 lineHeight: 1.2 letterSpacing: -0.16px caption-sm: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 10px fontWeight: 600 lineHeight: 1.3 letterSpacing: 1px button: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 24px fontWeight: 400 lineHeight: 1.6 letterSpacing: 0 eyebrow: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 20px fontWeight: 500 lineHeight: 1.4 letterSpacing: 0 mono: fontFamily: "WF Visual Sans Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 14px fontWeight: 400 lineHeight: normal letterSpacing: 1.4px rounded: none: 0px xs: 4px sm: 8px md: 14px lg: 20px xl: 32px pill: 9999px spacing: xxs: 2px xs: 1px sm: 8px md: 12px lg: 32px xl: 56px xxl: 88px components: button-ghost: backgroundColor: "{colors.hairline}" textColor: "{colors.ink-muted}" typography: "{typography.button}" rounded: "{rounded.none}" padding: 12px 8px button-ghost-2: backgroundColor: "{colors.hairline}" textColor: "{colors.ink-muted}" typography: "{typography.body}" rounded: "{rounded.none}" padding: 20.775px 0px 19.177px button-primary-brand: backgroundColor: "{colors.semantic-error}" textColor: "{colors.on-primary}" typography: "{typography.body-sm}" rounded: "{rounded.none}" padding: 12px 0px card-standard-card: backgroundColor: "{colors.semantic-error}" typography: "{typography.body}" rounded: "{rounded.sm}" input-text-input: backgroundColor: "{colors.on-primary}" textColor: "#1a1a1a" typography: "{typography.body-sm}" rounded: "{rounded.xs}" padding: 8px 12px status-badge-tinted: backgroundColor: "#000000" textColor: "#000000" typography: "{typography.body-sm}" rounded: "{rounded.xs}" padding: 3.2px 6px 2.4px extracted_at: "2026-06-11T05:03:03.456Z" completeness: 87 scoreVersion: "v2" --- # Design System — webflow.com > Extracted automatically by Prism from https://webflow.com > Date: 2026-06-11 > Viewport: Desktop 1440x900 + Mobile 390x844 > Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted). ## 0. Design DNA **Density**: sparse  |  **Motion**: expressive  |  **Weight**: medium  |  **Aesthetic**: product-neutral | Dimension | Value | Signal | |---|---|---| | Canvas | neutral | `#ffffff` | | Type posture | sans-led (WF Visual Sans Variable) | "Make your website a growth eng" | | Color assertion | dual-accent | #146ef5 | | Whitespace | sparse | section rhythm 80px | | Interaction | expressive | 8 keyframes, 15 transitions | | Radius language | 8px-rounded | from token scale | **Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · 8px-rounded · expressive-motion` > **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc): > > - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this. > - **Accent**: `rgb(20, 110, 245)` for primary CTAs ONLY. Never decorative. > - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role. > - **Section rhythm**: 80px between major bands. Card padding: 32px. > - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips. > > **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending. ## 1. Visual Theme & Atmosphere **Signature:** a gradient wash in the hero. This is the brand's most recognizable visual — reproduce it, don't replace it with a generic card or flat panel. webflow.com uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. Typography is anchored in **WF Visual Sans Variable**. The weight scale rejects the standard 100/200/.../900 ladder in favor of custom values (max **600** in this system) — a deliberate signal that this design system is precisely tuned, not assembled from defaults. Negative letter-spacing at display sizes (-0.8px at 80px) compresses headlines into engineered blocks, dense and precise. Body text reads in Pure Black (`#080808`) — softened from pure black, a small but deliberate detail that lowers reading friction (contrast ratio 12.9:1, well above WCAG AA). **M Tricolor Blue** (`#146ef5`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Elevation is built from multi-layer shadow stacks (4 distinct) — each combines several blurred layers at varying offsets to build a clear front-to-back hierarchy. Motion design uses smooth easing curves for polished state transitions. The site uses a variable font with OPSZ + WGHT axes, enabling precise weight/width control across the type hierarchy. **Key Characteristics:** - Background: Pure White (`#ffffff`) - Primary typeface: WF Visual Sans Variable - Primary text: Pure Black (`#080808`) - Accent: M Tricolor Blue (`#146ef5`) - Display: 80px weight 600, letter-spacing -0.8px - Shadow system: 4 distinct elevation levels - Custom fonts loaded: WF Visual Sans Variable, Inconsolata, WFVisualSans-Mono ## 2. Color Palette & Roles ### Background & Surface - **Pure White** (`#ffffff`): Page background (primary) - **Transparent** (`transparent`): Surface / elevated background - **Off-White** (`#f0f0f0`): Surface / elevated background - **Off-White** (`#efefef`): Surface / elevated background ### Text & Content - **Pure Black** (`#080808`): Primary body text - **Pure Black** (`#000000`): Secondary text - **Near-Black** (`#292929`): Secondary text - **Near-Black** (`#222222`): Secondary text - **Near-Black** (`#171717`): Secondary text ### Accent & Interactive - **M Tricolor Blue** (`#146ef5`): Interactive / accent - **Tangerine** (`#ffa666`): Interactive / accent - **Cornflower Blue** (`#6ca7ff`): Interactive / accent - **#60ed76** (`#60ed76`): Interactive / accent ### Border & Divider - **Light Grey** (`#d8d8d8`): Borders / dividers ### Full Extracted Palette **18 colors rendered on the page** + **14** more declared in design tokens (CSS custom properties — not necessarily painted). (14 categorized above + 18 additional below.) Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out. - `#5a5a5a` — Slate Grey - `#464646` — Charcoal - `#808080` — Slate Grey - `#363636` — Charcoal - `#111111` — Near-Black - `#0055d4` — M Tricolor Blue *(token)* - `#7a3dff` — Violet *(token)* - `#007aff` — #007aff *(token)* - `#898989` — Slate Grey *(token)* - `#ed52cb` — #ed52cb *(token)* - `#006acc` — M Tricolor Blue *(token)* - `#00d722` — #00d722 *(token)* - `#ababab` — Grey *(token)* - `#ff6b00` — #ff6b00 *(token)* - `#3b89ff` — Ring Blue *(token)* - `#757575` — Slate Grey *(token)* - `#ffae13` — Amber *(token)* - `#ee1d36` — Crimson *(token)* ### CSS Custom Properties (Design Tokens) **Spacing Token** - `--_typography---subheading-lg--letter-spacing`: `0em` - `--_components---button--horizontal-padding`: `1.5em` - `--_components---input--letter-spacing`: `0em` - `--_typography---h2--letter-spacing`: `0em` **Font Size Token** - `--_typography---type-paragraph-lg--font-size-md`: `1.25rem` - `--_components---input-label--font-size`: `.9rem` - `--_components---input--font-size`: `1rem` - `--_typography---paragraph-sm--font-size`: `.875rem` **Font Weight Token** - `--_typography---caption--font-weight`: `550` - `--_typography---paragraph-sm--font-weight`: `400` - `--_components---input-label--font-weight`: `500` - `--_typography---subheading-xxl--font-weight`: `500` **Motion Token** - `--animation-delay-d4`: `1.2s` - `--animation-delay-d2`: `0.45s` - `--animation-delay-d0`: `0s` **Border Radius Token** - `--_components---input--border-radius`: `.25rem` - `--_components---button--border-radius`: `.25rem` - `--_components---card--border-radius`: `.5rem` **Border** - `--mkto-embed-color-border-hover`: `#898989` - `--mkto-embed-color-border`: `#d8d8d8` **Font Family Token** - `--mkto-embed-font-family`: `"WF Visual Sans Variable",sans-serif` **Error / Destructive** - `--mkto-embed-color-error`: `#146ef5` **Text Color** - `--mkto-embed-color-text`: `#080808` **Background** - `--mkto-embed-color-background`: `#ffffff` **Other tokens** - `--_typography---h5--font`: `"WF Visual Sans Variable",Arial,sans-serif` - `--_typography---fonts--primary-font`: `"WF Visual Sans Variable",Arial,sans-serif` - `--_color---neutral--gray-600`: `#5a5a5a` - `--_typography---paragraph-xs--font`: `"WF Visual Sans Variable",Arial,sans-serif` - `--_typography---subheading-xxl--font`: `"WF Visual Sans Variable",Arial,sans-serif` - `--_components---input--font`: `"WF Visual Sans Variable",Arial,sans-serif` - `--_typography---subheading-lg--font`: `"WF Visual Sans Variable",Arial,sans-serif` - `--mkto-embed-color-button-hover`: `#0055d4` ## 3. Typography Rules ### Font Families - **Primary**: `WF Visual Sans Variable` - **Secondary**: `webflow-icons` - **Font 3**: `Inconsolata` - **Font 4**: `WFVisualSans-Mono` - **Font 5**: `swiper-icons` ### Custom Fonts Loaded - **webflow-icons** weight 400 (normal) - **WF Visual Sans Variable** weight 100 900 (normal) - **Inconsolata** weight 400 (normal) - **Inconsolata** weight 700 (normal) - **WFVisualSans-Mono** weight 200 (normal) - **WFVisualSans-Mono** weight 300 (normal) - **WFVisualSans-Mono** weight 400 (normal) - **WFVisualSans-Mono** weight 500 (normal) - **WFVisualSans-Mono** weight 600 (normal) - **WFVisualSans-Mono** weight 700 (normal) - **WFVisualSans-Mono** weight 800 (normal) - **WFVisualSans-Mono** weight 900 (normal) - **swiper-icons** weight 400 (normal) ### Typography Hierarchy | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes | |------|------|------|--------|-------------|----------------|-------| | Display Hero | WF Visual Sans Variable | 80px | 600 | 1.04 | -0.8px | Main headline (h1) | | Button Large | WF Visual Sans Variable | 24px | 400 | 1.6 | normal | Button label (24px) | | Sub-heading | WF Visual Sans Variable | 20px | 600 | 1.4 | normal | Third-level heading (h3) | | Eyebrow / Overline | WF Visual Sans Variable | 20px | 500 | 1.4 | normal | Label above heading, uppercase tag | | Body | WF Visual Sans Variable | 16px | 400 | 1.6 | normal | Standard reading text | | Caption / Badge | WF Visual Sans Variable | 16px | 500 | 1.2 | -0.16px | small text (16px) | | Button | WF Visual Sans Variable | 15.9808px | 500 | 1.6 | -0.159808px | Button label (15.9808px) | | Link | WF Visual Sans Variable | 14px | 500 | 1.6 | normal | Link (14px) — Decoration: none | | Input | WF Visual Sans Variable | 14px | 400 | normal | 1.4px | Form input (14px) | | Link Small | WF Visual Sans Variable | 12px | 500 | 1 | 0.6px | Link (12px) — Decoration: none | | Tiny / Micro | WF Visual Sans Variable | 10px | 600 | 1.3 | 1px | uppercase, small text (10px) | ### Font Weight Scale CSS custom properties define 22 explicit weight steps: - `--_typography---paragraph-sm--font-weight`: `400` — Regular - `--_typography---paragraph-body--font-weight`: `400` — Regular - `--_typography---paragraph-lg--font-weight`: `400` — Regular - `--_typography---paragraph-xl--font-weight`: `400` — Regular - `--_typography---paragraph-xxl--font-weight`: `400` — Regular - `--_components---input--font-weight`: `400` — Regular - `--_typography---paragraph-xs--font-weight`: `400` — Regular - `--_components---input-label--font-weight`: `500` — Medium - `--_typography---subheading-xxl--font-weight`: `500` — Medium - `--_components---button--font-weight`: `500` — Medium - `--_typography---subheading-lg--font-weight`: `500` — Medium - `--_typography---subheading-xl--font-weight`: `500` — Medium - `--_typography---subheading--font-weight`: `500` — Medium - `--_typography---eyebrow--font-weight`: `500` — Medium - `--_typography---caption--font-weight`: `550` — Medium (custom, ~500) - `--_typography---h5--font-weight`: `600` — SemiBold - `--_typography---h4--font-weight`: `600` — SemiBold - `--_typography---h1--font-weight`: `600` — SemiBold - `--_typography---h0--font-weight`: `600` — SemiBold - `--_typography---h6--font-weight`: `600` — SemiBold - `--_typography---h2--font-weight`: `600` — SemiBold - `--_typography---h3--font-weight`: `600` — SemiBold ### Full Font Size Scale Sizes detected in the design (descending): `80px`, `56px`, `44.80px`, `40px`, `32px`, `28.80px`, `24px`, `20px`, `16px`, `15.98px`, `15px`, `14px`, `12.80px`, `12px`, `10px` > 7 size(s) detected outside the sampled hierarchy (56px, 44.8px, 40px, 32px, 28.8px, 15px, 12.8px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles. ### OpenType & Variable Font Features The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback: - **stylistic sets** (`ss0X`) — alternate letterforms enabled (often for brand-specific glyph variants) - **slashed zero** (`zero`) — distinguishes 0 from O, useful for code/data **Clone instruction:** Enable these in your CSS: ```css body { font-feature-settings: "ss02", "ss10", "zero"; } ``` **Variable font axes:** - OPSZ axis - WGHT axis ## 4. Component Stylings ### Buttons **Ghost** - Background: `transparent` `{colors.hairline}` - Text: `#080808` `{colors.ink-muted}` - Padding: 12px 8px - Radius: 0px - Font: 24px weight 400 - Use: Subtle action, toolbar, nav button **Ghost** - Background: `transparent` `{colors.hairline}` - Text: `#080808` `{colors.ink-muted}` - Padding: 20.775px 0px 19.177px - Radius: 0px - Font: 15.9808px weight 500 - Use: Subtle action, toolbar, nav button **Primary Brand** - Background: `#146ef5` `{colors.semantic-error}` - Text: `#ffffff` `{colors.on-primary}` - Padding: 12px 0px - Radius: 0px - Font: 14px weight 500 - Use: Primary CTA / brand action **Primary Brand** - Background: `#146ef5` `{colors.semantic-error}` - Text: `#ffffff` `{colors.on-primary}` - Padding: 9.6px 18px - Radius: 8px - Font: 12px weight 500 - Use: Primary CTA / brand action ### Cards & Containers **Standard Card** - Background: `#146ef5` `{colors.semantic-error}` - Padding: 0px - Radius: 8px - Use: Content containers, listing items ### Inputs & Forms **Text Input** - Background: `#ffffff` `{colors.on-primary}` - Text: `#1a1a1a` - Padding: 8px 12px - Radius: 6px - Border: 1px solid rgb(209, 213, 219) - Font: 14px weight 400 - Use: Text fields, search inputs ### Status Badges **Tinted** - Background: `#000000` - Text: `#000000` - Padding: 3.2px 6px 2.4px - Radius: 4px - Font: 12.8px weight 550 - Use: Status indicator, label, pill ## 4b. Component Behaviors (State Matrix) ### Interaction State Narrative - **FooterLink**: - **hover:** text #5a5a5a → #585858, border changes *State transitions extracted via Playwright simulation — exact values in the YAML matrix below.* ```yaml component-behaviors: button: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(8, 8, 8)" input: default: bg: "rgb(255, 255, 255)" fg: "rgb(26, 26, 26)" border: "1px solid rgb(209, 213, 219)" link: default: bg: "rgb(20, 110, 245)" fg: "rgb(255, 255, 255)" hover: bg: "transparent" fg: "inherit" card: default: bg: "rgb(20, 110, 245)" fg: "rgb(255, 255, 255)" navLink: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(8, 8, 8)" badge: default: bg: "rgba(0, 0, 0, 0)" fg: "color(srgb 0.0745341 0.399346 0.886564)" footerLink: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(90, 90, 90)" hover: bg: "transparent" fg: "rgb(88, 88, 88)" ``` **Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand. ## 4c. Component Vocabulary (Closed System) *This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.* ### Buttons - **2 shape(s)** in this system: `Ghost`, `Primary Brand` - **DO NOT introduce new buttons variants** without justification ### Cards & Containers - **1 shape(s)** in this system: `Standard Card` - **DO NOT introduce new cards & containers variants** without justification ### Inputs & Forms - **1 shape(s)** in this system: `Text Input` - **DO NOT introduce new inputs & forms variants** without justification ### Status Badges - **1 shape(s)** in this system: `Tinted` - **DO NOT introduce new status badges variants** without justification ## 5. Layout Principles ### Layout Type **top-nav + content** ### Grid Flexbox column ### Max Width calc(90*1rem) ### Spacing System Generous spacing — editorial breathing room | Token | Value | |-------|-------| | xxs | 2px | | xs | 1px | | sm | 8px | | md | 12px | | base | 24px | | lg | 32px | | xl | 56px | | 2xl | 80px | | 3xl | 88px | ### Border Radius Scale | Name | Value | Use | |------|-------|-----| | None | 0px | No rounding | | Xs | 4px | Tiny corners (badges, micro elements) | | Sm | 8px | Buttons, inputs, small elements | | Md | 14px | Cards, containers | | Lg | 20px | Large rounded elements, pill segments | | Xl | 32px | Category strips, featured containers | | Full | 9999px | Pills, avatars, circular elements | ### Shape Language | Component | Border Radius | |-----------|---------------| | Buttons | `0px` | | Cards & Containers | `8px` | | Inputs & Forms | `6px` | | Status Badges | `4px` | | Page Body | `0px` | | Navigation | `0px` | | Primary Input | `6px` | **Shape Personality**: Moderate Rounding — Medium corners (4–12px). Modern SaaS standard, neither sharp nor pill. **Full Radius Spectrum**: 0px, 2px, 4px, 8px (from `allBorderRadii` scan) ## 5b. Spacing Rhythm Names **Measured section padding**: bands use ~80px internal vertical padding (up to 80px) — **generous**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone. *Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.* | Name | Value | Use case | |------|-------|----------| | **hero** | `88px` | Top/bottom of full-bleed hero sections | | **section** | `56px` | Between major bands (color change, content shift) | | **subsection** | `32px` | Within a section, between content groups | | **card** | `12px` | Card padding, list-item spacing | | **compact** | `8px` | Form fields, tight clusters, badge padding | | **micro** | `1px` | Icon-text gap, tag inner padding | **Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.). ## 5c. Widget & Structure Library Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values). **8/8 structural patterns detected.** ### Hero Pattern - **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages. - **Viewport coverage:** 236px tall (not full-viewport) - **Heading:** "Make your website a growth engine" — 80px center-aligned - **Subheading:** "Build your brand. Rank in AI search. Drive real revenue. All with Webflow." - **CTAs:** none detected in hero (unusual — agent should verify) - **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text. ### Navigation Pattern - **Position:** static (scrolls with page) - **Layout:** unknown — Layout not classified - **Height:** 67px - **Logo:** ✗ absent - **Nav links:** 2 primary items - **CTAs in nav:** 0 (no buttons — links only) - **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed. ### Card Grid Pattern - **Card count:** 10 cards detected - **Columns (desktop):** 1-up grid - **Card dimensions:** 1440×1012px (aspect 1.42:1) - **Gap:** 0px between cards - **Content:** ✗ no image - **Clone instruction:** Build a 1-column grid (desktop) with cards at ~1.42:1 aspect ratio. Text/icon-only cards (no photography). ### Pricing Table Pattern - **Tier count:** 2 pricing tiers - **Layout:** vertical stacked - **Columns (desktop):** 2-up - **Clone instruction:** Build a 2-column vertical-stack pricing comparison. ### Testimonial Pattern - **Count:** 12 testimonial blocks - **Layout:** grid - **Avg quote length:** 192 chars (medium quote) - **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings - **Clone instruction:** Build a grid of 12 testimonials. ### FAQ Pattern - **Item count:** 12 questions - **Format:** accordion (expand/collapse) - **Layout:** single-column - **Avg question length:** 27 chars - **Clone instruction:** Build 12 expandable accordion items in a single-column layout. ### CTA Banner Pattern - **Banner count:** 1 - **Position:** mid-page - **Visual treatment:** ✓ contrasting background - **Primary CTA text:** "→↗►↓←↑" - **Clone instruction:** Place a single CTA banner mid-page. Use contrasting solid background. ### Footer Pattern - **Columns:** 1 - **Links:** 75 total - **Height:** 1257px - **Includes:** ✗ no newsletter | ✓ social icons | ✓ copyright - **Clone instruction:** Build a 1-column footer with ~75 links per column, social media links, and a copyright line. ## 6. Depth & Elevation | Level | Treatment | Use | |-------|-----------|-----| | Flat (Level 0) | No shadow | Page background, content blocks | | Layered (Level 1) |
`rgba(0, 0, 0, 0.01) 0px 54px 22px 0px`,
`rgba(0, 0, 0, 0.04) 0px 30px 18px 0px`,
`rgba(0, 0, 0, 0.08) 0px 13px 13px 0px`,
`rgba(0, 0, 0, 0.09) 0px 3px 7px 0px` | Cards, elevated surfaces | | Layered (Level 2) |
`rgba(0, 0, 0, 0.02) 0px 67px 27px 0px`,
`rgba(0, 0, 0, 0.06) 0px 38px 23px 0px`,
`rgba(0, 0, 0, 0.1) 0px 17px 17px 0px`,
`rgba(0, 0, 0, 0.12) 0px 4px 9px 0px` | Cards, elevated surfaces | | Layered (Level 3) |
`rgba(0, 0, 0, 0.01) 0px 148px 42px 0px`,
`rgba(0, 0, 0, 0.04) 0px 95px 38px 0px`,
`rgba(0, 0, 0, 0.15) 0px 53px 32px 0px`,
`rgba(0, 0, 0, 0.26) 0px 24px 24px 0px`,
`rgba(0, 0, 0, 0.29) 0px 6px 13px 0px` | Cards, elevated surfaces | **Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation. ## 7. Motion & Interaction ### Easing System | CSS Variable | Curve | Semantic Name | |--------------|-------|---------------| | `--transition-timing-inoutquart` | `cubic-bezier(0.77, 0, 0.175, 1)` | Quart In-Out — Precise Symmetric | | `--transition-timing-inoutcubic` | `cubic-bezier(0.645, 0.045, 0.355, 1)` | Ease Out — Decelerating | | `--transition-timing-inoutquad` | `cubic-bezier(0.455, 0.03, 0.515, 0.955)` | Quad In-Out — Balanced | ### Duration Scale | CSS Variable | Value | Tier | |--------------|-------|------| | `--transition-duration-7` | `3150ms` | Cinematic | | `--transition-duration-2` | `300ms` | Normal | | `--transition-duration-4` | `750ms` | Cinematic | | `--transition-duration-5` | `1200ms` | Cinematic | | `--animation-duration-1` | `0.3s` | Normal | | `--animation-duration-3` | `0.75s` | Cinematic | | `--transition-duration-3` | `450ms` | Slow | | `--animation-duration-2` | `0.45s` | Slow | | `--animation-duration-4` | `1.2s` | Cinematic | | `--transition-duration-6` | `1950ms` | Cinematic | ### Copy-Paste Transition Snippets **Background** ```css transition: background-color 0.3s cubic-bezier(0.165, 0.84, 0.44, 1), color 0.3s cubic-bezier(0.165, 0.84, 0.44, 1); ``` **Shadow** ```css transition: box-shadow 0.3s cubic-bezier(0.165, 0.84, 0.44, 1); ``` **Opacity** ```css transition: opacity 0.3s cubic-bezier(0.455, 0.03, 0.515, 0.955), margin 0.3s cubic-bezier(0.645, 0.045, 0.355, 1); ``` **Opacity** ```css transition: opacity 0.3s cubic-bezier(0.455, 0.03, 0.515, 0.955), transform 0.45s cubic-bezier(0.645, 0.045, 0.355, 1); ``` ### Keyframe Animation Catalog | Animation Name | Type | Animated Props | Use Hint | |----------------|------|----------------|----------| | `spin` | Rotate / Spin | transform | Loading indicator | | `fadein` | Fade | opacity | Element entrance | | `marquee_1_timeline` | Slide | transform | UI transition | | `moveGradientRight` | Custom | background-position-x, background-position-y | UI transition | | `moveGradientLeft` | Custom | background-position-x, background-position-y | UI transition | | `scale` | Fade + Move | opacity, transform | Focus / emphasis | | `fade` | Fade | opacity | UI transition | | `noise-animation` | Slide | transform | UI transition | ### Motion Fingerprint - **Speed Character**: Cinematic & Slow (median duration: `750ms`) - **Dominant Easing**: custom cubic-bezier curves - **Animation Library**: 8 unique animations (8 total including variants) > This design moves with cinematic & slow timing using custom cubic-bezier curves, creating a UI that feels slow and cinematic. ## 8. Do's and Don'ts ### Do - Use Pure Black (`#080808`) for text — not pure black, it's warmer and more readable - Use WF Visual Sans Variable as the primary typeface — it defines the brand personality - Keep font weights between 400-600 — the system uses a narrow weight range for subtle hierarchy - Use negative letter-spacing (-0.8px) at display sizes for compressed, editorial headlines - Use the extracted shadow patterns for elevation — they are tuned to match the brand palette - Use M Tricolor Blue (`#146ef5`) as the primary accent — it's the brand's signature interactive color - Use 8px border-radius on cards — consistent with the grid card corners - Style form inputs with a `1px solid rgb(209, 213, 219)` border — use border-based inputs, not floating labels or underline-only - Maintain nav height at 67px — consistent vertical space for the navigation bar - Respect the 1px–56px spacing range — the design uses a wide scale for visual breathing room - Lay out testimonials in a grid (12+ items) — quantity signals scale and trust - Use expandable accordion for the FAQ — saves vertical space and lets users self-navigate ### Don't - Don't use pure black (`#000000`) for text — the near-black adds warmth - Don't substitute with generic sans-serif or serif — the custom font carries the brand - Don't use weight 700 (bold) or above — 600 is the maximum weight in this system - Don't increase letter-spacing on headings — the type is designed to run tight at scale - Don't invent new shadow values — use only the extracted shadow levels - Don't introduce additional saturated accent colors — the palette is intentionally controlled - Don't remove the input border — the border is the primary affordance indicator for form fields - Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence - Don't make the nav sticky — this design lets it scroll away to maximize content focus - Don't put a CTA button in the nav — this design uses links only at the top ## 7b. Enforceable Brand Rules *Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.* ```yaml rules: - id: brand-canvas-001 type: do rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas" why: "Every component is designed to composit against this exact tone" test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'" - id: brand-accent-001 type: do rule: "Reserve `rgb(20, 110, 245)` for primary CTAs and brand-mark signals only" why: "Single chromatic assertion device — overuse dilutes meaning" test: "querySelectorAll('[style*=\"rgb(20, 110, 245)\"]').length <= 3 per fold" ``` ## 9. Responsive Behavior ### Breakpoints | Name | Width | Key Changes | |------|-------|-------------| | Mobile | 410px | Single column, compact spacing | | Mobile | 479px | Single column, compact spacing | | Mobile Large | 640px | Expanded mobile layout | | Mobile Large | 767px | Expanded mobile layout | | Tablet | 991px | Multi-column grids begin | ### Token Diff — Desktop vs Mobile | Element | Property | Desktop | Mobile | |---------|----------|---------|--------| | heading | font-size | `80px` | `46.25px` | | heading | line-height | `83.2px` | `48.1px` | | heading | letter-spacing | `-0.8px` | `-0.4625px` | | nav | display | `block` | `none` | | nav | height | `67px` | `775.219px` | | button | width | `auto` | `36px` | | sidebar | width | `1440px` | `390px` | ### Collapsing Strategy - Headlines: 80px → 46.25px on mobile - Navigation: block → none on mobile - Cards: multi-column → stacked vertical on mobile - Footer: multi-column → stacked single column on mobile ### Touch Targets - Buttons: 12px 8px padding - Navigation: adequate spacing between items - Interactive elements: minimum 44px touch target recommended ### Collapsing Narrative How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions): *No major structural differences detected between desktop and mobile widgets. The same blueprints scale rather than collapse — verify by inspecting actual mobile render.* ## 7c. Visual Effects & Dynamic Behavior *The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.* - **Glassmorphism** — 5 frosted/blur layer(s) (e.g. `blur(5px)`). - **Clip-path shapes** — 8 non-rectangular cut(s). - **Scroll-driven reveals** — content animates in on scroll (IntersectionObserver). Build fade/translate reveal-on-scroll for below-fold bands. > **Motion fingerprint**: glassmorphism (10 layers), non-rectangular shapes (8), scroll-triggered reveal ## 9b. Visual Tone & Photography **Tone:** Photography-driven The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality. **Canonical Brand Image (OG):** - https://cdn.prod.website-files.com/686294e263eb7e215bd232f7/6a048234cec10a58c38e1758_webflow-og.jpg *This is the image shown when the site is shared on social media — represents the brand visual essence.* **Hero Image (above-fold dominant visual):** - Aspect: 1.78:1 (landscape (16:9-ish)) - Rendered size: 1440×810px - *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.* **Aspect Ratio Distribution:** - Landscape (1.15–2.3): 7 (22%) - Portrait (<0.87): 13 (41%) - Square (0.87–1.15): 12 (38%) **Media Format Mix:** - WebP: 25 (optimized photo/illustration hybrid) **Average rendered image size:** 534×594px **Above-fold image count:** 5 / 32 **Decorative Patterns Detected:** - 2 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth - 1 background pattern (non-photo url() backgrounds) — textures/illustrations as backdrops - **Glassmorphism** detected (`backdrop-filter: blur`) — layered transparent surfaces with blur, modern OS-like aesthetic **Clone instruction for decorative work:** Glassmorphism is a brand signature — use `backdrop-filter: blur(20px)` on overlapping surfaces. **Imagery Guidance for clones:** - Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone. - Match the dominant aspect ratio (see above) so card grids and hero compositions hold. ## 10. Agent Prompt Guide ### Quick Reference - Background: Pure White (`#ffffff`) - Primary text: Pure Black (`#080808`) - Accent: M Tricolor Blue (`#146ef5`) - Border: Transparent (`transparent`) - Font: WF Visual Sans Variable - Body: 16px weight 400 ### Example Component Prompts - "Create a hero section on Pure White background (#ffffff). Headline at 80px WF Visual Sans Variable weight 600, line-height 1.04, letter-spacing -0.8px, color #080808." - "Create the primary CTA button: `#146ef5` background, `#080808` text, 9999px border-radius, 12px 8px padding, 600 weight, WF Visual Sans Variable font." - "Design a card on `#146ef5` background. Border: none. Radius: 8px. Shadow: none. Padding: 0px." - "Build navigation: static on `#ffffff`. WF Visual Sans Variable 16px weight 400 for links." ### Iteration Guide 1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base. 2. **Typography**: All type in WF Visual Sans Variable, weight range 400–600. Never exceed 600 — heavier weights break the brand's tonal restraint. 3. **Accent**: M Tricolor Blue (`#146ef5`) is the sole interactive color. On hover → Translucent M Tricolor Blue (10%) (`rgba(20, 110, 245, 0.1)`). Use CSS transitions, not opacity/brightness filters. 4. **Motion**: All transitions use `cubic-bezier(0.165,0.84,0.44,1)`. Timing: 150ms for micro-interactions, 750ms for layout changes. Never use linear for UI transitions — preserve the brand's easing personality. 5. **Shape**: CTAs at `0px`, cards at `8px`. Apply border-radius from the extracted scale only — don't invent intermediate values. 6. **Spacing**: Use the `--ca-space-*` token scale (1px–56px). All padding, margin, and gap values are multiples from this scale — no magic numbers. 7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent. ## 11. CSS Design Tokens Raw Export *Copy-paste ready `:root {}` block — all values extracted directly from the live site.* ```css /* Colors */ :root { --ca-on-primary: #ffffff; --ca-surface-1: #f0f0f0; --ca-surface-2: #efefef; --ca-ink-muted: #080808; --ca-ink-subtle: #5a5a5a; --ca-semantic-error: #146ef5; --ca-primary-hover: #0055d4; --ca-hairline: transparent; } /* Typography */ :root { --ca-font-primary: "WF Visual Sans Variable", system-ui, sans-serif; --ca-text-display: 80px; --ca-text-body: 16px; --ca-text-small: 14px; --ca-text-caption: 16px; --ca-text-button: 24px; --ca-text-mono: 14px; } /* Spacing & Radius */ :root { --ca-space-xxs: 2px; --ca-space-xs: 1px; --ca-space-sm: 8px; --ca-space-md: 12px; --ca-space-base: 24px; --ca-space-lg: 32px; --ca-space-xl: 56px; --ca-space-2xl: 80px; --ca-space-3xl: 88px; --ca-radius-none: 0px; --ca-radius-xs: 4px; --ca-radius-sm: 8px; --ca-radius-md: 14px; --ca-radius-lg: 20px; --ca-radius-xl: 32px; --ca-radius-full: 9999px; } /* Motion */ :root { --ca-transition-timing-inoutquart: cubic-bezier(0.77, 0, 0.175, 1); --ca-transition-timing-inoutcubic: cubic-bezier(0.645, 0.045, 0.355, 1); --ca-transition-timing-inoutquad: cubic-bezier(0.455, 0.03, 0.515, 0.955); } ``` ## 13. Page Structure Skeleton *The actual layout the source site uses. Reproduce these sections in order to match the site structure.* ```yaml page-skeleton: - section: hero tag: div classes: ["page-wrapper"] height: 10859px width: full-bleed layout: flex-column justify=normal children: 6 bg: "rgb(255, 255, 255)" vertical-padding: ~56px (generous) - section: header tag: header height: 1120px width: full-bleed layout: flex-column justify=normal children: 2 - section: feature-section tag: main classes: ["page-main"] height: 9488px width: full-bleed layout: flex-column justify=center children: 2 vertical-padding: ~80px (generous) - section: sidebar tag: aside height: 2721px width: full-bleed layout: flex-column justify=flex-start children: 3 vertical-padding: ~80px (generous) - section: feature-section tag: div classes: ["section", "u-overflow-hidden"] height: 662px width: full-bleed layout: block children: 2 vertical-padding: ~80px (generous) padding: "80px 0px" - section: feature-section tag: div height: 3674px width: full-bleed layout: block children: 3 - section: feature-section tag: div classes: ["home-hero_inner"] height: 1120px width: full-bleed layout: block children: 1 - section: feature-section tag: div height: 1472px width: full-bleed layout: block children: 2 vertical-padding: ~80px (generous) - section: unknown tag: div height: 794px width: full-bleed layout: block children: 2 - section: feature-section tag: div classes: ["container", "cc-home-hero"] height: 502px width: 1296px layout: block children: 3 - section: feature-section tag: div height: 236px width: 1040px layout: flex-column justify=flex-start children: 2 - section: logo-strip tag: div classes: ["exp-home-hero", "cc-ent"] height: 218px width: 1296px layout: block children: 1 - section: content-section tag: div height: 810px width: full-bleed layout: block children: 2 - section: logo-strip tag: div height: 128px width: full-bleed layout: block children: 1 - section: unknown tag: div classes: ["home-hero_video"] height: 810px width: full-bleed layout: block children: 2 - section: feature-section tag: div classes: ["machine-mode_wrap"] height: 1134px width: full-bleed layout: block children: 4 - section: feature-section tag: section classes: ["section"] height: 1134px width: full-bleed layout: block children: 1 vertical-padding: ~80px (generous) padding: "80px 0px" - section: feature-section tag: div classes: ["row", "row-justify-center", "u-mb-section-s"] height: 175px width: 1328px layout: flex-row justify=center children: 1 - section: feature-section tag: div classes: ["container"] height: 974px width: 1296px layout: block children: 2 - section: content-section tag: section classes: ["section"] height: 467px width: full-bleed layout: block children: 1 vertical-padding: ~80px (generous) padding: "80px 0px" - section: content-section tag: div classes: ["container"] height: 307px width: 1296px layout: block children: 1 - section: feature-section tag: div classes: ["machine-mode_wrap"] height: 1170px width: full-bleed layout: block children: 4 - section: feature-section tag: section classes: ["section"] height: 1170px width: full-bleed layout: block children: 2 vertical-padding: ~80px (generous) padding: "80px 0px" - section: feature-section tag: div classes: ["container"] height: 1010px width: 1296px layout: block children: 3 - section: content-section tag: div classes: ["slider_list", "swiper-wrapper"] height: 756px width: 1320px layout: flex-row justify=normal children: 6 ``` **Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block). ## 14. Copy Library (Real Content from Source) *Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.* ```yaml copy: section-headings: - "Webflow is the agentic web marketing platform for high-performing brands" - "300,000+ brands move the needle with Webflow" - "From idea to impact, faster" - "Make your website your competitive edge" - "Product" sub-headings: - "Build together" - "Build" ctas: - "Platform" navigation: - "Webflow" - "Enterprise" - "Pricing" - "Log in" - "Contact Sales" - "Start for free" - "Get started" - "Platform" - "Design" - "Edit content" footer-links: - "Platform" ``` **Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording. ## 15. Asset Inventory (Image Roles & Ratios) *Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.* ```yaml assets: logo: count: 8 avg-ratio: 3.96 common-aspect: "~16:6 banner" sample-alts: - "spotify logo" - "ted logo" ``` **Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`. ## 16. Component HTML Templates *Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.* ### Button (primary action) ```html ``` _Source pattern detected: padding `20.775px 0px 19.177px` · radius `0px` · weight `500`_ **Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling. ## 17. Content Architecture & Resources (Links by Purpose) *The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.* **By purpose:** **nav** 5 · **cta** 6 · **auth** 1 · **product** 16 · **pricing** 1 · **project** 13 · **social** 6 · **footer** 2 · **other** 10 **Primary actions (conversion path):** - Account access — "Log in" (login/signup) → `https://webflow.com/login` - Primary call-to-action — "Start for free" (the conversion path) → `https://webflow.com/signup` - Primary call-to-action — "Get started" (the conversion path) → `https://webflow.com/signup` - Primary call-to-action — "Start building" (the conversion path) → `https://webflow.com/signup` - Primary call-to-action — "Start publishing" (the conversion path) → `https://webflow.com/signup` - Primary call-to-action — "Start optimizing" (the conversion path) → `https://webflow.com/signup` **Projects / case studies detected** (clustered by URL + featured image): *Customers* — medium confidence, 9 items: | Title | Featured image | Link | |---|---|---| | Read customer story | `696fe69ed48d51a111c2baa2_customer-st` (ar 0.67) | https://webflow.com/customers/verifone | | Read customer story | `68b065e3cee20f75820054b6_feature-ima` (ar 0.75) | https://webflow.com/customers/lattice | | Read customer story | `68b9969033c7fa0eb2c29c2f_feature-ima` (ar 0.75) | https://webflow.com/customers/orangetheory-fitness | | Read customer story | `68b065e3cee20f75820054a0_feature-ima` (ar 0.75) | https://webflow.com/customers/fivetran | | Read customer story | `68b065e3cee20f75820054b9_feature-ima` (ar 0.75) | https://webflow.com/customers/walker-dunlop | | Read customer story | `68bf1a67e66e34b3ddf5712e_author_carl` (ar 0.75) | https://webflow.com/customers/docusign | | Ncr | — | https://webflow.com/customers/ncr | | Dropbox Sign | — | https://webflow.com/customers/dropbox-sign | **Signals:** 16/60 links carry a featured image · device mockups detected: laptop ×2, tablet ×5 · dominant link roles: content-card (27), inline-link (15), footer-link (11). --- ## Extraction Completeness: 87/100 (B) | Category | Score | Max | Detail | |----------|-------|-----|--------| | Colors & Palette | 19 | 25 | 14 named colors | | Typography | 20 | 20 | 11 roles defined | | Components | 16 | 20 | 4 specs extracted | | Motion & Interaction | 12 | 15 | Keyframes | | CSS Custom Properties | 10 | 10 | 232 vars | | Responsive Breakpoints | 5 | 5 | 5 breakpoints | | Variable Fonts | 5 | 5 | OPSZ, WGHT axes | ## 12. Known Gaps & Confidence Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback. *Auto-detected extraction limitations — understand before building:* - **Licensed web fonts (webflow-icons, WF Visual Sans Variable, swiper-icons)** — detected but not downloaded. Substitute with your licensed copy or a close fallback (see Typography section for metrics). - **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass. | Category | What's missing | Fallback strategy | |----------|----------------|-------------------| | **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested | ### Per-section confidence | Section | Confidence | Reason | |---------|------------|--------| | §1 Visual Theme | High | Body bg extracted via getComputedStyle() | | §2 Colors | High | 232 CSS vars (semantic naming requires ≥20 for high) | | §3 Typography | High | 11 typography roles inferred | | §4 Components | Medium | 4 component variants captured | | §7 Motion | High | Keyframes + transitions | | §8 Do's/Don'ts | High | 22 rules generated; design-decisions.json has evidence per rule | | §9 Responsive | High | 5 breakpoints detected | | §9b Photography | High | 32 images, hero present | ## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+) *Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `