Prism prismd.fr

Extracted · 10 sections · 16 colors · grade C

bmw.com

Accent #5e6ad2 · bmwTypeNextWeb — chaque valeur ci-dessous est mesurée via getComputedStyle(), jamais affirmée à la main.

colors

faces

shadows

keyframes

Get DESIGN.md tokens.json Repeindre ce design

rendu réel · source de vérité

bmw.com is built on a pure-white canvas (rgb(255,255,255)). The system uses rgb(28, 105, 212) as the high-saturation accent for primary actions. Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside bmwTypeNextWeb as the primary typeface. A layered elevation system (5 distinct shadows) building a clear front-to-back hierarchy. Motion is a first-class concern — 58 keyframe animations plus transition-driven interactions.

Color — roles, semantics & the full census

16 colors measured · click any swatch to copy

Canvas

#ffffff

AAA 15.13:1

Ink

#262626

AAA 15.13:1

Accent

#1c69d4

AA 5.22:1

Line

#000000

AAA 21:1

Semantic states

error#d20000success#3db014warning#ffad1f

3 semantic roles found.

16 colors mined from the live renderexpand

Type — the ladder, in the real face

4 roles · rendered live in the real Inter (captured woff2) · lines are editable, click any spec to copy

display xl

display-xl43px · 300

display md

display-md23px · 300 · ×1.87

body

body15px · 300 · ×1.53

button

button20px · 300 · ×0.75

Spacing & radius, made spatial

9 spacing steps · 7 radii · bars are exact px widths

Spacing scale

xxs · 2px

xs · 6px

sm · 8px

md · 12px

base · 16px

lg · 24px

xl · 40px

2xl · 96px

3xl · 104px

Radius

none
0px

xs
3px

sm
8px

md
14px

lg
20px

xl
32px

full
9999px

Depth — elevation is extracted, not invented

5 box-shadows measured on the live page · click a tile to copy its raw value

shadow-1

shadow-2

shadow-3

shadow-4

shadow-5

Motion — easings, transitions & live keyframes

3 easing curves · 58 keyframes · hover a tile to preview

Easing & transitions

transition-2ease-in-out

transition-4cubic-bezier(0, 0.5, 0.5, 1)

transition-5cubic-bezier(0.5, 0, 0.5, 1)

58 keyframe animations extracted

fade-in

spin

grow

cmp-search__loading-indicator-spin

grow-up

label-fade-in

label-arrows-left-fade-out

label-arrows-right-fade-out

pulse-single

pulse-double

grow-icon

fade-icon

Components — the closed vocabulary

8 component families · 38 variants counted on the live DOM

Component	Variants found
buttons	×10
badges	×10
heading H2	×5
nav Links	×3
heading H3	×3
links	×3
footer Links	×2
divider	×2

Component style specs (§4)expand

Buttons

Ghost

Background: transparent
Text: #ffffff {colors.on-primary}
Padding: 0px 12px
Radius: 0px
Font: 15px weight 500
Use: Subtle action, toolbar, nav button

Ghost

Background: transparent
Text: #000000
Padding: 16px
Radius: 0px
Font: 12px weight 500
Use: Subtle action, toolbar, nav button

Light / Invert

Background: #ffffff {colors.on-primary}
Text: #262626 {colors.ink}
Padding: 0px
Radius: 50%
Shadow: rgba(0, 0, 0, 0.16) 0px 6px 20px 0px, rgba(0, 0, 0, 0.24) 0px 0px 1px 0px
Font: 15px weight 500
Use: Bright CTA on dark sections

Subtle

Background: rgba(221, 232, 249, 0.5) {colors.surface-1}
Text: #262626 {colors.ink}
Padding: 12px 20px
Radius: 3px
Font: 15px weight 500
Use: Quiet action against page bg

Light / Invert

Background: #ffffff {colors.on-primary}
Text: #262626 {colors.ink}
Padding: 12px 20px
Radius: 3px
Font: 15px weight 300
Use: Bright CTA on dark sections

Primary Brand

Background: #1c69d4 {colors.primary}
Text: #ffffff {colors.on-primary}
Padding: 4px
Radius: 3px
Font: 15px weight 500
Use: Primary CTA / brand action

Layout — structure & dimensions

4 layout metrics measured

max Widthcalc(100vw - 0px - 6rem*2)

header Height0px

sidebar Width314px

container Padding0px

Responsive — real breakpoints

14 media-query stops read from the live CSS

46px

60px

73px

480px

599px

767px

768px

992px

1023px

1024px

1279px

1280px

1919px

1920px

Do's & Don'ts

18 enforceable rules pulled verbatim from the spec

Use Near-Black (`#262626`) for text — not pure black, it's warmer and more readable

Use bmwTypeNextWeb as the primary typeface — it defines the brand personality

Use the extracted shadow patterns for elevation — they are tuned to match the brand palette

Use Link Cta (`#1c69d4`) as the primary accent — it's the brand's signature interactive color

Use small 3px radius for buttons — this design system uses subtle rounding, not pill shapes

Maintain nav height at 84px — consistent vertical space for the navigation bar

Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar

Include exactly 8 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose

Use a 3-column grid on desktop — density matters for this content type

Build a content-dense footer (6 columns, ~68 links) — this site treats the footer as a sitemap, not an afterthought

Don't

Don't use pure black (`#000000`) for text — the near-black adds warmth

Don't substitute with generic sans-serif or serif — the custom font carries the brand

Don't invent new shadow values — use only the extracted shadow levels

Don't introduce additional saturated accent colors — the palette is intentionally controlled

Don't over-round buttons with pill or large radius — the system uses restrained, sharp-ish corners

Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence

Don't make the nav sticky — this design lets it scroll away to maximize content focus

Don't put a CTA button in the nav — this design uses links only at the top

Agent guide & export

Paste-ready prompt + the real files behind this page

Build a UI in the bmw.com design system. Canvas #ffffff · ink #262626 · accent #1c69d4. Type: bmwTypeNextWeb — respect the size/weight ladder in §3. Radius, spacing, shadow: use only the extracted scales (no magic numbers). Full spec follows — paste the DESIGN.md below into your agent.

Every value above was getComputedStyle-verified.

$ npx prismd add bmw

DESIGN.md · narrative spec tokens.json