--- version: alpha name: framer.com description: "Dark-canvas product system built on #ffffff with #ffffff as the single brand accent. Type anchored in GT Walsheim Framer Medium at 110px / weight 500. Extracted automatically from https://framer.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)." narrative: | framer.com is built on a near-black canvas (rgb(0, 0, 0)). The system uses rgb(255, 255, 255) as the singular interactive color. Generously rounded CTAs (40px) suggest approachable, content-first design alongside GT Walsheim Framer Medium as the primary typeface. GT Walsheim Framer Medium is paired with Inter Variable Placeholder for secondary roles. A layered elevation system (18 distinct shadows) building a clear front-to-back hierarchy. Motion is minimal — a few targeted transitions, no decorative animation. colors: surface-2: "#121212" ink: "#ffffff" ink-muted: "#ffffff" ink-subtle: "#999999" primary: "#ffffff" on-primary: "#111111" primary-hover: "#0099ff" hairline: "rgba(255, 255, 255, 0.05)" primary-focus: "#101010" typography: display-xl: fontFamily: "GT Walsheim Framer Medium, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 110px fontWeight: 500 lineHeight: 0.85 letterSpacing: -5.5px display-md: fontFamily: "Inter Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 24px fontWeight: 400 lineHeight: 1.2 letterSpacing: -0.01px headline: fontFamily: "GT Walsheim Medium, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 85px fontWeight: 500 lineHeight: 0.95 letterSpacing: -4.25px body: fontFamily: "Geist, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 12px fontWeight: 400 lineHeight: normal letterSpacing: 0 mono: fontFamily: "Inter Framer SemiBold, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 14px fontWeight: 600 lineHeight: 1 letterSpacing: 0 rounded: none: 0px xs: 4px sm: 8px md: 14px lg: 20px xl: 31px pill: 9999px spacing: xxs: 2px xs: 5px sm: 10px md: 20px lg: 32px xl: 40px xxl: 80px components: button-ghost: backgroundColor: "transparent" textColor: "#000000" typography: "{typography.body}" rounded: "{rounded.none}" padding: 20px 2.5px 20px 20px button-pill: backgroundColor: "{colors.hairline}" textColor: "#0000ee" typography: "{typography.body}" rounded: "{rounded.md}" padding: 6px 10px 7px button-pill-2: backgroundColor: "{colors.hairline}" textColor: "#0000ee" typography: "{typography.body}" rounded: "{rounded.xl}" padding: 10px 14px navigation-main-nav: backgroundColor: "transparent" typography: "{typography.body}" rounded: "{rounded.none}" padding: 0px 40px extracted_at: "2026-06-11T05:44:32.916Z" completeness: 75 scoreVersion: "v2" --- # Design System — framer.com > Extracted automatically by Prism from https://framer.com > Date: 2026-06-11 > Viewport: Desktop 1440x900 + Mobile 390x844 > Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted). ## 0. Design DNA **Density**: sparse  |  **Motion**: expressive  |  **Weight**: medium  |  **Aesthetic**: dark-premium | Dimension | Value | Signal | |---|---|---| | Canvas | dark | `#000000` | | Type posture | sans-led (Inter Variable) | "Build bettersites, faster" | | Color assertion | dual-accent | #ffffff | | Whitespace | sparse | section rhythm 60px | | Interaction | expressive | 3 keyframes, 3 transitions | | Radius language | soft-pill | from token scale | **Prism fingerprint**: `dark-canvas · sans-display · dual-accent · soft-pill · expressive-motion` > **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc): > > - **Canvas**: `rgb(0, 0, 0)` is the page background. Every component composits against this. > - **Accent**: `rgb(255, 255, 255)` for primary CTAs ONLY. Never decorative. > - **Body type**: 12px (token: `typography.body`). Default for ALL text not in a heading role. > - **Section rhythm**: 60px between major bands. Card padding: 32px. > - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips. > > **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending. ## 1. Visual Theme & Atmosphere framer.com commits fully to dark-mode as the native medium, not as a toggled alternative. The canvas is a near-pure-black surface (`#000000`) where elevation is communicated through subtle white-opacity gradations rather than traditional shadows — semi-transparent white borders act as the primary depth indicator, like wireframes etched in moonlight. Headlines are set in **GT Walsheim Framer Medium**, a sans-serif display face (the dominant type signature, e.g. "Build bettersites, faster" at 110px). A second display voice — **GT Walsheim Medium** (sans) — appears in lower bands (e.g. "Launch faster with community resources"), used for editorial accent. Body text is set in **Inter Variable**, deployed with OpenType features enabled globally (`"ss02"`). These aren't decorative — they're load-bearing: without them, the typeface reverts to its generic state and the design loses its specific texture. Negative letter-spacing at display sizes (-5.5px at 110px) compresses headlines into engineered blocks, dense and authoritative. Body text reads in Pure White (`#ffffff`) (contrast ratio 21.0:1, well above WCAG AA). **Pure White** (`#ffffff`) provides interactive distinction without visual aggression. Elevation is built from multi-layer shadow stacks (18 distinct) — each combines several blurred layers at varying offsets to build a clear front-to-back hierarchy. Motion design uses smooth easing curves for polished state transitions. The site uses a variable font with OPSZ + WGHT axes, enabling precise weight/width control across the type hierarchy. **Key Characteristics:** - Background: Pure Black (`#000000`) - Primary typeface: Geist - Primary text: Pure White (`#ffffff`) - Accent: Pure White (`#ffffff`) - Display: 110px weight 500, letter-spacing -5.5px - Shadow system: 18 distinct elevation levels - Custom fonts loaded: Geist, Inter Tight, Mona Sans, Space Grotesk, Azeret Mono, Geist Mono, JetBrains Mono, VT323, Geist Variable, Geist Mono Variable, Luxurious Script, GT Walsheim Medium, GT Walsheim Framer Medium, Inter Medium, GT Walsheim Bold, GT Walsheim Bold Oblique, GT Walsheim Medium Oblique, GT Walsheim Black, Inter Framer SemiBold, Inter Framer Regular, GT Walsheim Regular, Mono Spec Variable, Lazzer Variable, T1 Korium 5Kg, Inter Marketing Medium, Inter SemiBold, Söhne Breit Fett, Universal Sans Text 400, Inter Framer SemiBold Italic, Inter Framer Italic, Input Mono Regular, Input Mono Bold, Input Mono Black, Inter Variable, Inter, Inter Display, Panchang, Satoshi, Switzer, Chillax, Manrope, Azeret Mono Variable, Open Runde, Libre Caslon Condensed, Utara Variable, DT Nightingale ## 2. Color Palette & Roles ### Background & Surface - **Pure Black** (`#000000`): Page background (primary) - **#0000ee** (`#0000ee`): Surface / elevated background - **Near-Black** (`#121212`): Surface / elevated background - **Pure Black** (`#080808`): Surface / elevated background - **Near-Black** (`#242424`): Surface / elevated background ### Text & Content - **Pure Black** (`#000000`): Primary body text - **#35e2eb** (`#35e2eb`): Secondary text - **Grey** (`#999999`): Secondary text - **#fd5d5c** (`#fd5d5c`): Secondary text - **Amber** (`#fac80a`): Secondary text ### Accent & Interactive - **Sky Bright** (`#0099ff`): Interactive / accent - **#0055ff** (`#0055ff`): Interactive / accent - **Translucent Emerald (10%)** (`rgba(0, 187, 136, 0.1)`): Interactive / accent - **#33c659** (`#33c659`): Interactive / accent - **Translucent #0084ff (12%)** (`rgba(0, 132, 255, 0.12)`): Interactive / accent - **Translucent Sky Bright (20%)** (`rgba(8, 154, 255, 0.2)`): Interactive / accent - **Ring Blue** (`#3a92fd`): Interactive / accent ### Border & Divider - **Near-Black** (`#1a1a1a`): Borders / dividers - **Near-Black** (`#171717`): Borders / dividers - **Near-Black** (`#111111`): Borders / dividers - **Near-Black** (`#222222`): Borders / dividers - **Near-Black** (`#212121`): Borders / dividers - **Near-Black** (`#141414`): Borders / dividers ### Full Extracted Palette **34 colors rendered on the page** + **10** more declared in design tokens (CSS custom properties — not necessarily painted). (22 categorized above + 22 additional below.) Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out. - `#ffffff` — Pure White - `#666666` — Slate Grey - `#eeeeee` — Off-White - `rgba(136, 136, 136, 0.5)` — Translucent Medium Gray (50%) - `#9869fd` — #9869fd - `#33aaff` — #33aaff - `#cccccc` — Light Grey - `#1c1c1c` — Near-Black - `#2e2e2e` — Charcoal - `#8c8c8c` — Grey - `#2b2b2b` — Near-Black - `#202020` — Near-Black - `#1f1f1f` — Near-Black *(token)* - `#cbff00` — #cbff00 *(token)* - `#f2f2f2` — Off-White *(token)* - `#303030` — Charcoal *(token)* - `#1d1d1d` — Near-Black *(token)* - `#4cd963` — #4cd963 *(token)* - `#404040` — Charcoal *(token)* - `#fd7702` — #fd7702 *(token)* - `#f3f3f3` — Off-White *(token)* - `#383838` — Charcoal *(token)* ### CSS Custom Properties (Design Tokens) - `--selection-color`: `#09f` - `--selection-background-color`: `#0099ff4d` ## 3. Typography Rules ### Font Families - **Primary**: `GT Walsheim Framer Medium` - **Secondary**: `Geist` - **Font 3**: `Inter Tight` - **Font 4**: `Mona Sans` - **Font 5**: `Space Grotesk` ### Custom Fonts Loaded - **Geist** weight 500 (normal) - **Geist** weight 600 (normal) - **Inter Tight** weight 700 (normal) - **Mona Sans** weight 500 (normal) - **Space Grotesk** weight 400 (normal) - **Space Grotesk** weight 700 (normal) - **Azeret Mono** weight 400 (normal) - **Geist Mono** weight 400 (normal) - **JetBrains Mono** weight 500 (normal) - **VT323** weight 400 (normal) - **Geist Variable** weight 400 (normal) - **Geist Mono Variable** weight 400 (normal) - **Luxurious Script** weight 400 (normal) - **GT Walsheim Medium** weight 500 (normal) - **GT Walsheim Framer Medium** weight 500 (normal) - **Inter Medium** weight 500 (normal) - **GT Walsheim Bold** weight 700 (normal) - **GT Walsheim Bold Oblique** weight 700 (italic) - **GT Walsheim Medium Oblique** weight 500 (italic) - **GT Walsheim Framer Medium** weight normal (normal) - **GT Walsheim Black** weight 800 (normal) - **Inter Framer SemiBold** weight 600 (normal) - **Inter Framer Regular** weight 400 (normal) - **GT Walsheim Regular** weight 400 (normal) - **Mono Spec Variable** weight 500 (normal) - **Lazzer Variable** weight 400 (normal) - **T1 Korium 5Kg** weight 400 (normal) - **Inter Marketing Medium** weight 500 (normal) - **Inter SemiBold** weight 600 (normal) - **GT Walsheim Medium** weight normal (normal) - **GT Walsheim Bold** weight normal (normal) - **GT Walsheim Bold Oblique** weight normal (normal) - **GT Walsheim Medium Oblique** weight normal (normal) - **Söhne Breit Fett** weight 800 (normal) - **Universal Sans Text 400** weight 400 (normal) - **Inter Framer SemiBold Italic** weight 600 (italic) - **Inter Framer Italic** weight 400 (italic) - **Input Mono Regular** weight 400 (normal) - **Input Mono Bold** weight 700 (normal) - **Input Mono Black** weight 800 (normal) - **Inter Variable** weight 400 (normal) - **Inter** weight 400 (normal) - **Inter** weight 600 (normal) - **Inter** weight 500 (normal) - **Inter** weight 700 (normal) - **Inter** weight 900 (normal) - **Inter Display** weight 500 (normal) - **Inter Display** weight 600 (normal) - **Inter** weight 100 (normal) - **Inter** weight 200 (normal) - **Inter** weight 300 (normal) - **Inter** weight 800 (normal) - **Inter Display** weight 400 (normal) - **Inter Display** weight 100 (normal) - **Inter Display** weight 200 (normal) - **Inter Display** weight 300 (normal) - **Inter Display** weight 700 (normal) - **Inter Display** weight 800 (normal) - **Inter Display** weight 900 (normal) - **JetBrains Mono** weight 400 (normal) - **Panchang** weight 800 (normal) - **Satoshi** weight 500 (normal) - **Switzer** weight 600 (normal) - **Satoshi** weight 400 (normal) - **Satoshi** weight 700 (normal) - **Switzer** weight 500 (normal) - **Switzer** weight 700 (normal) - **Chillax** weight 600 (normal) - **Panchang** weight 700 (normal) - **Chillax** weight 700 (normal) - **Manrope** weight 500 (normal) - **Manrope** weight 600 (normal) - **Azeret Mono Variable** weight 400 (normal) - **Open Runde** weight 600 (normal) - **Libre Caslon Condensed** weight 400 (normal) - **Utara Variable** weight 1000 (normal) - **DT Nightingale** weight 300 (normal) - **Mona Sans Placeholder** weight normal (normal) - **Geist Placeholder** weight normal (normal) - **Inter Tight Placeholder** weight normal (normal) - **Space Grotesk Placeholder** weight normal (normal) - **Geist Variable Placeholder** weight normal (normal) - **GT Walsheim Medium Placeholder** weight normal (normal) - **GT Walsheim Framer Medium Placeholder** weight normal (normal) - **Inter Medium Placeholder** weight normal (normal) - **GT Walsheim Bold Placeholder** weight normal (normal) - **GT Walsheim Bold Oblique Placeholder** weight normal (normal) - **GT Walsheim Medium Oblique Placeholder** weight normal (normal) - **GT Walsheim Black Placeholder** weight normal (normal) - **Inter Framer SemiBold Placeholder** weight normal (normal) - **Inter Framer Regular Placeholder** weight normal (normal) - **GT Walsheim Regular Placeholder** weight normal (normal) - **Mono Spec Variable Placeholder** weight normal (normal) - **Lazzer Variable Placeholder** weight normal (normal) - **T1 Korium 5Kg Placeholder** weight normal (normal) - **Inter Marketing Medium Placeholder** weight normal (normal) - **Inter SemiBold Placeholder** weight normal (normal) - **Söhne Breit Fett Placeholder** weight normal (normal) - **Universal Sans Text 400 Placeholder** weight normal (normal) - **Inter Framer SemiBold Italic Placeholder** weight normal (normal) - **Inter Framer Italic Placeholder** weight normal (normal) - **Input Mono Regular Placeholder** weight normal (normal) - **Input Mono Bold Placeholder** weight normal (normal) - **Input Mono Black Placeholder** weight normal (normal) - **Inter Variable Placeholder** weight normal (normal) - **Inter Placeholder** weight normal (normal) - **Inter Display Placeholder** weight normal (normal) - **JetBrains Mono Placeholder** weight normal (normal) - **Panchang Placeholder** weight normal (normal) - **Satoshi Placeholder** weight normal (normal) - **Switzer Placeholder** weight normal (normal) - **Chillax Placeholder** weight normal (normal) - **Manrope Placeholder** weight normal (normal) - **Azeret Mono Variable Placeholder** weight normal (normal) ### Typography Hierarchy | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes | |------|------|------|--------|-------------|----------------|-------| | Display Hero | GT Walsheim Framer Medium | 110px | 500 | 0.85 | -5.5px | Main headline (h1) | | Label Heading | GT Walsheim Medium | 85px | 500 | 0.95 | -4.25px | Small heading (H5) | | Sub-heading | Inter Variable | 24px | 400 | 1.2 | -0.01px | Third-level heading (h3) | | Label Heading | Inter Variable | 18px | 400 | 1.3 | -0.01px | Small heading (H6) | | Input | Inter Framer SemiBold | 14px | 600 | 1 | normal | Form input (14px) | | Body | Geist | 12px | 400 | normal | normal | Standard reading text | ### Full Font Size Scale Sizes detected in the design (descending): `110px`, `62px`, `61.50px`, `32px`, `24px`, `22px`, `20px`, `18px`, `17px`, `16px`, `15px`, `14px`, `13px`, `12px`, `10px`, `9px` > 11 size(s) detected outside the sampled hierarchy (62px, 61.5px, 32px, 22px, 20px, 17px, 16px, 15px, 13px, 10px, 9px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles. ### OpenType & Variable Font Features The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback: - **tabular figures** (`tnum`) — numbers align vertically, essential for pricing tables and dashboards - **stylistic sets** (`ss0X`) — alternate letterforms enabled (often for brand-specific glyph variants) - **ligatures** — common letter pairs replaced with refined glyphs (fi, fl, etc.) - **slashed zero** (`zero`) — distinguishes 0 from O, useful for code/data **Clone instruction:** Enable these in your CSS: ```css body { font-feature-settings: "cv01", "cv05", "cv09", "cv11", "dlig", "cv06", "ss03", "ss02", "ss07", "tnum", "cv03", "cv04", "zero"; } ``` **Variable font axes:** - OPSZ axis - WGHT axis ## 4. Component Stylings ### Buttons **Ghost** - Background: `transparent` - Text: `#000000` - Padding: 20px 2.5px 20px 20px - Radius: 0px - Font: 12px weight 400 - Use: Subtle action, toolbar, nav button - Focus: outline: `rgb(16, 16, 16) auto 1px` **Pill** - Background: `#ffffff` `{colors.hairline}` - Text: `#0000ee` - Padding: 6px 10px 7px - Radius: 15px - Font: 12px weight 400 - Use: Status pills, tags, chips - Focus: outline: `rgb(16, 16, 16) auto 1px` **Pill** - Background: `#ffffff` `{colors.hairline}` - Text: `#0000ee` - Padding: 10px 14px - Radius: 100px - Font: 12px weight 400 - Use: Status pills, tags, chips - Focus: outline: `rgb(16, 16, 16) auto 1px` ### Navigation **Main Nav** - Background: `transparent` - Padding: 0px 40px - Radius: none - Font: 12px weight 400 - Use: Fixed/sticky flex nav — N/A items ## 4b. Component Behaviors (State Matrix) ### Interaction State Narrative *State transitions extracted via Playwright simulation — exact values in the YAML matrix below.* ```yaml component-behaviors: button: default: bg: "rgba(255, 255, 255, 0.1)" fg: "rgb(0, 0, 0)" focus: bg: "transparent" fg: "inherit" link: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(0, 0, 238)" navLink: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(0, 0, 238)" footerLink: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(0, 0, 238)" ``` **Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand. ## 4c. Component Vocabulary (Closed System) *This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.* ### Buttons - **2 shape(s)** in this system: `Ghost`, `Pill` - **DO NOT introduce new buttons variants** without justification ### Navigation - **1 shape(s)** in this system: `Main Nav` - **DO NOT introduce new navigation variants** without justification ## 5. Layout Principles ### Layout Type **top-nav + content** ### Grid Flexbox column ### Max Width 1200px ### Spacing System Compact spacing — information density prioritized | Token | Value | |-------|-------| | xxs | 2px | | xs | 5px | | sm | 10px | | md | 20px | | base | 30px | | lg | 32px | | xl | 40px | | 2xl | 60px | | 3xl | 80px | ### Border Radius Scale | Name | Value | Use | |------|-------|-----| | None | 0px | No rounding | | Xs | 4px | Tiny corners (badges, micro elements) | | Sm | 8px | Buttons, inputs, small elements | | Md | 14px | Cards, containers | | Lg | 20px | Large rounded elements, pill segments | | Xl | 31px | Category strips, featured containers | | Full | 9999px | Pills, avatars, circular elements | ### Shape Language | Component | Border Radius | |-----------|---------------| | Buttons | `0px` | | Navigation | `none` | | Page Body | `0px` | **Shape Personality**: Sharp & Angular — No rounding. Precise, editorial, enterprise feel. **Full Radius Spectrum**: 0px, 1px, 2px, 4px, 5px, 6px, 8px, 10px (from `allBorderRadii` scan) ## 5b. Spacing Rhythm Names **Measured section padding**: bands use ~160px internal vertical padding (up to 160px) — **very airy / premium**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone. *Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.* | Name | Value | Use case | |------|-------|----------| | **hero** | `80px` | Top/bottom of full-bleed hero sections | | **section** | `40px` | Between major bands (color change, content shift) | | **subsection** | `32px` | Within a section, between content groups | | **card** | `20px` | Card padding, list-item spacing | | **compact** | `10px` | Form fields, tight clusters, badge padding | | **micro** | `5px` | Icon-text gap, tag inner padding | **Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.). ## 5c. Widget & Structure Library Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values). **4/8 structural patterns detected.** ### Hero Pattern - **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages. - **Viewport coverage:** 421px tall (not full-viewport) - **Heading:** "Build bettersites, faster" — 110px center-aligned - **Subheading:** "Framer is the site builder trusted by leading startups and Fortune 500 companies. Build fast and scale more easily with an integrated CMS, analytics, " - **CTAs:** 2 (primary: "Start for free") - **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text. ### Navigation Pattern - **Position:** static (scrolls with page) - **Layout:** unknown — Layout not classified - **Height:** 64px - **Logo:** ✗ absent - **Nav links:** 10 primary items - **CTAs in nav:** 1 - **Clone instruction:** Build a static unknown navigation. Reserve 1 slot for primary CTA. ### Card Grid Pattern - **Card count:** 4 cards detected - **Columns (desktop):** 1-up grid - **Card dimensions:** 1241×781px (aspect 1.59:1) - **Gap:** 80px between cards - **Content:** ✓ image - **Image position:** top - **Clone instruction:** Build a 1-column grid (desktop) with cards at ~1.59:1 aspect ratio. Each card has an image at the top. ### Footer Pattern - **Columns:** 1 - **Links:** 77 total - **Height:** 909px - **Includes:** ✗ no newsletter | ✓ social icons | ✓ copyright - **Clone instruction:** Build a 1-column footer with ~77 links per column, social media links, and a copyright line. ## 6. Depth & Elevation | Level | Treatment | Use | |-------|-----------|-----| | Flat (Level 0) | No shadow | Page background, content blocks | | Layered (Level 1) |
`rgba(0, 0, 0, 0.25) 0px 25px 50px 0px`,
`rgba(0, 0, 0, 0.5) 0px 5px 25px 0px` | Cards, elevated surfaces | | Layered (Level 2) |
`rgb(9, 9, 9) 0px 0px 0px 2px` | Cards, elevated surfaces | | Layered (Level 3) |
`rgba(0, 0, 0, 0.3) 0px 10px 10px 0px` | Cards, elevated surfaces | | Layered (Level 4) |
`rgba(0, 0, 0, 0.2) 0px 10px 20px 0px`,
`rgba(0, 0, 0, 0.25) 0px 2px 4px 0px` | Cards, elevated surfaces | **Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation. ## 7. Motion & Interaction ### Dominant Easing Curves | Curve | Semantic Name | |-------|---------------| | `cubic-bezier(0.44,0,0.56,1)` | Custom Ease — Balanced | ### Duration Scale | Value | Tier | Typical Use | |-------|------|-------------| | `200ms` | Normal | Panel open/close, navigation | | `300ms` | Normal | Panel open/close, navigation | ### Copy-Paste Transition Snippets **Color / Background** ```css transition: color 0.3s cubic-bezier(0.44, 0, 0.56, 1); ``` ### Keyframe Animation Catalog | Animation Name | Type | Animated Props | Use Hint | |----------------|------|----------------|----------| | `__framer-blink-input` | Fade | opacity | Attention / status | | `__framer-loading-spin` | Rotate / Spin | transform | Loading indicator | | `Typewriter-cursor` | Fade | opacity | UI transition | ### Motion Fingerprint - **Speed Character**: Deliberate & Calm (median duration: `300ms`) - **Dominant Easing**: custom cubic-bezier curves - **Animation Library**: 3 unique animations (3 total including variants) > This design moves with deliberate & calm timing using custom cubic-bezier curves, creating a UI that feels calm and controlled. ## 8. Do's and Don'ts ### Do - Use dark background (`#000000`) as the foundation — this is a dark-mode-native design - Keep font weights between 400-500 — the system uses a narrow weight range for subtle hierarchy - Use negative letter-spacing (-5.5px) at display sizes for compressed, editorial headlines - Use the extracted shadow patterns for elevation — they are tuned to match the brand palette - Use Pure White (`#ffffff`) as the primary accent — it's the brand's signature interactive color - Use 100px border-radius on primary buttons — the brand uses generously-rounded CTAs - Maintain nav height at 64px — consistent vertical space for the navigation bar - Respect the 5px–40px spacing range — the design uses a wide scale for visual breathing room - Include exactly 2 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose - Each card includes a top image — imagery is part of the card identity, not optional ### Don't - Don't use light backgrounds — the dark canvas is the native medium - Don't use weight 700 (bold) or above — 500 is the maximum weight in this system - Don't increase letter-spacing on headings — the type is designed to run tight at scale - Don't invent new shadow values — use only the extracted shadow levels - Don't introduce additional saturated accent colors — the palette is intentionally controlled - Don't use sharp-cornered or pill buttons — 100px is the CTA border-radius standard - Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence - Don't make the nav sticky — this design lets it scroll away to maximize content focus ## 7b. Enforceable Brand Rules *Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.* ```yaml rules: - id: brand-canvas-001 type: do rule: "Always use the page background `rgb(0, 0, 0)` as the base canvas" why: "Every component is designed to composit against this exact tone" test: "document.body.style.backgroundColor === 'rgb(0, 0, 0)'" - id: brand-accent-001 type: do rule: "Reserve `rgb(255, 255, 255)` for primary CTAs and brand-mark signals only" why: "Single chromatic assertion device — overuse dilutes meaning" test: "querySelectorAll('[style*=\"rgb(255, 255, 255)\"]').length <= 3 per fold" ``` ## 9. Responsive Behavior ### Breakpoints | Name | Width | Key Changes | |------|-------|-------------| | Mobile | 410px | Single column, compact spacing | | Tablet | 809px | Multi-column grids begin | | Desktop | 1199px | Full feature layout | ### Token Diff — Desktop vs Mobile | Element | Property | Desktop | Mobile | |---------|----------|---------|--------| | heading | font-size | `110px` | `54px` | | heading | line-height | `93.5px` | `45.9px` | | heading | letter-spacing | `-5.5px` | `-2px` | | nav | padding | `0px 20px` | `0px` | ### Collapsing Strategy - Headlines: 110px → 54px on mobile - Navigation: horizontal links → hamburger menu on mobile - Cards: multi-column → stacked vertical on mobile - Footer: multi-column → stacked single column on mobile ### Touch Targets - Buttons: 0px padding - Navigation: adequate spacing between items - Interactive elements: minimum 44px touch target recommended ### Collapsing Narrative How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions): - **Navigation collapses to hamburger** — 10 links visible on desktop, 0 on mobile (the rest hide behind a menu toggle). - **Nav CTAs reduced** on mobile (1 → 0) — the design prioritizes content over conversion buttons at small sizes. ## 7c. Visual Effects & Dynamic Behavior *The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.* - **Glassmorphism** — 5 frosted/blur layer(s) (e.g. `blur(10px)`). - **Clip-path shapes** — 1 non-rectangular cut(s). - **Scroll-driven reveals** — content animates in on scroll (CSS scroll-timeline). Build fade/translate reveal-on-scroll for below-fold bands. > **Motion fingerprint**: glassmorphism (10 layers), non-rectangular shapes (1), CSS scroll-driven animations ## 9b. Visual Tone & Photography **Tone:** Photography-driven The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality. **Canonical Brand Image (OG):** - https://framerusercontent.com/images/yyBL8MFizGZKUd27rQGHp30fyc.jpg *This is the image shown when the site is shared on social media — represents the brand visual essence.* **Hero Image (above-fold dominant visual):** - Aspect: 0.67:1 (portrait / vertical) - Rendered size: 360×540px - Alt text: "Website made in Framer" - *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.* **Aspect Ratio Distribution:** - Landscape (1.15–2.3): 12 (16%) - Portrait (<0.87): 25 (33%) - Square (0.87–1.15): 21 (28%) - Ultra-wide (>2.3): 18 (24%) **Media Format Mix:** - JPG: 43 (typically photographic content) - PNG: 33 (logos, transparent UI elements, mockups) - SVG: 7 (icons, illustrations, decorative geometry) **Average rendered image size:** 422×307px **Above-fold image count:** 9 / 76 **Decorative Patterns Detected:** - 2 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth - 7 large decorative SVG shapes (≥200×200px, non-icon) — likely blob/illustration accents - 80 background patterns (non-photo url() backgrounds) — textures/illustrations as backdrops - **Glassmorphism** detected (`backdrop-filter: blur`) — layered transparent surfaces with blur, modern OS-like aesthetic **Clone instruction for decorative work:** Decorative SVG accents are part of the brand — generate or source blob/illustration shapes to scatter behind content. **Imagery Guidance for clones:** - Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone. - Match the dominant aspect ratio (see above) so card grids and hero compositions hold. ## 10. Agent Prompt Guide ### Quick Reference - Background: Pure Black (`#000000`) - Primary text: Pure White (`#ffffff`) - Accent: Pure White (`#ffffff`) - Border: Translucent Pure White (5%) (`rgba(255, 255, 255, 0.05)`) - Font: Geist - Body: 12px weight 400 ### Example Component Prompts - "Create a hero section on Pure Black background (#000000). Headline at 110px Geist weight 500, line-height 0.85, letter-spacing -5.5px, color #ffffff." - "Create the primary CTA button: `#ffffff` background, `#000000` text, 40px border-radius, 9px 18px padding, 600 weight, Geist font." - "Build navigation: relative on `#000000`. Geist 12px weight 400 for links." ### Iteration Guide 1. **Canvas**: Set the dark canvas to Pure Black (`#000000`) — every component is composited against this exact base. 2. **Typography**: All type in Geist, weight range 400–500. Never exceed 500 — heavier weights break the brand's tonal restraint. 3. **Accent**: Pure White (`#ffffff`) is the sole interactive color. On hover → Sky Bright (`#0099ff`). Use CSS transitions, not opacity/brightness filters. 4. **Motion**: All transitions use `cubic-bezier(0.44,0,0.56,1)`. Never use linear for UI transitions — preserve the brand's easing personality. 5. **Shape**: CTAs at `40px`. Apply border-radius from the extracted scale only — don't invent intermediate values. 6. **Spacing**: Use the `--ca-space-*` token scale (5px–40px). All padding, margin, and gap values are multiples from this scale — no magic numbers. 7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent. ## 11. CSS Design Tokens Raw Export *Copy-paste ready `:root {}` block — all values extracted directly from the live site.* ```css /* Colors */ :root { --ca-surface-2: #121212; --ca-hairline: #ffffff; --ca-ink-subtle: #999999; --ca-on-primary: #111111; --ca-primary-hover: #0099ff; --ca-primary-focus: #101010; } /* Typography */ :root { --ca-font-primary: "GT Walsheim Framer Medium", system-ui, sans-serif; --ca-text-display: 110px; --ca-text-body: 12px; --ca-text-mono: 14px; } /* Spacing & Radius */ :root { --ca-space-xxs: 2px; --ca-space-xs: 5px; --ca-space-sm: 10px; --ca-space-md: 20px; --ca-space-base: 30px; --ca-space-lg: 32px; --ca-space-xl: 40px; --ca-space-2xl: 60px; --ca-space-3xl: 80px; --ca-radius-none: 0px; --ca-radius-xs: 4px; --ca-radius-sm: 8px; --ca-radius-md: 14px; --ca-radius-lg: 20px; --ca-radius-xl: 31px; --ca-radius-full: 9999px; } ``` ## 13. Page Structure Skeleton *The actual layout the source site uses. Reproduce these sections in order to match the site structure.* ```yaml page-skeleton: - section: hero tag: div height: 12555px width: full-bleed layout: block children: 3 vertical-padding: ~32px - section: feature-section tag: main height: 10545px width: full-bleed layout: flex-column justify=flex-start children: 6 vertical-padding: ~160px (airy) - section: feature-section tag: section height: 1801px width: full-bleed layout: flex-column justify=flex-start children: 2 bg: "rgb(0, 0, 0)" vertical-padding: ~40px padding: "80px 0px 0px" - section: header tag: header height: 421px width: 1200px layout: flex-column justify=center children: 3 padding: "0px 40px" - section: unknown tag: div classes: ["framer-1riiefj-container"] height: 1200px width: full-bleed layout: block children: 1 - section: unknown tag: div height: 330px width: 360px layout: block children: 1 - section: unknown tag: div height: 360px width: 360px layout: block children: 1 - section: unknown tag: div height: 330px width: 360px layout: block children: 1 - section: unknown tag: div height: 364px width: 360px layout: block children: 1 - section: unknown tag: div height: 364px width: 360px layout: block children: 1 - section: unknown tag: div classes: ["framer-13hfrml-container"] height: 364px width: 360px layout: block children: 1 - section: unknown tag: div classes: ["framer-tujvxp-container"] height: 300px width: 360px layout: block children: 1 - section: unknown tag: div height: 426px width: 360px layout: block children: 1 - section: unknown tag: div height: 540px width: 360px layout: block children: 1 - section: unknown tag: div classes: ["--framer-cookie-banner-container", "--framer-cookie-banner-type-medium"] height: 157px width: 360px layout: block children: 1 bg: "rgb(255, 255, 255)" - section: unknown tag: div height: 450px width: 360px layout: block children: 1 - section: unknown tag: div classes: ["framer-1iiroat-container"] height: 300px width: 360px layout: block children: 1 - section: unknown tag: div height: 420px width: 360px layout: block children: 1 - section: unknown tag: div height: 420px width: 360px layout: block children: 1 - section: unknown tag: div classes: ["framer-13hfrml-container"] height: 420px width: 360px layout: block children: 1 - section: unknown tag: div height: 510px width: 360px layout: block children: 1 - section: unknown tag: div height: 390px width: 360px layout: block children: 1 - section: unknown tag: div classes: ["framer-124nfvh-container"] height: 289px width: 360px layout: block children: 1 - section: unknown tag: div height: 450px width: 360px layout: block children: 1 - section: unknown tag: div classes: ["framer-gqpklq-container"] height: 400px width: 360px layout: block children: 1 ``` **Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block). ## 14. Copy Library (Real Content from Source) *Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.* ```yaml copy: section-headings: - "Create, collaborate, and go live" - "Scale without switching tools" sub-headings: - "AI" - "Learn more" - "Latest News" - "Learn more" ctas: - "Perplexity" - "View Component" navigation: - "Log in" - "Sign up" - "Brand Guidelines" - "Enterprise" - "Pricing" - "Start for free" - "Start with AI" - "Get matched" - "Find an Expert" - "Templates" footer-links: - "All systems operational Operational" - "Mac" - "CCPA" - "AI" ``` **Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording. ## 15. Asset Inventory (Image Roles & Ratios) *Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.* ```yaml assets: logo: count: 3 avg-ratio: 2.52 common-aspect: "~16:6 banner" sample-alts: - "UI" - "Holo Shader" - "Framer Antispam" product: count: 9 avg-ratio: 0.95 common-aspect: "~1:1 square" sample-alts: - "Website made in Framer" - "Website made in Framer" - "Website made in Framer" editorial: count: 12 avg-ratio: 0.46 common-aspect: "~9:21 tall" sample-alts: - "Website made in Framer" - "Website made in Framer" - "Website made in Framer" thumbnail: count: 6 avg-ratio: 1.00 common-aspect: "~1:1 square" sample-alts: - "A smiling person with short hair, wearing a dark shirt, agai" ``` **Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`. ## 16. Component HTML Templates *Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.* ### Button (primary action) ```html ``` _Source pattern detected: padding `0px` · radius `40px` · weight `400`_ **Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling. ## 17. Content Architecture & Resources (Links by Purpose) *The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.* **By purpose:** **nav** 6 · **cta** 1 · **auth** 1 · **pricing** 1 · **blog** 6 · **social** 7 · **footer** 10 · **download** 2 · **other** 26 **Primary actions (conversion path):** - Account access — "Log in" (login/signup) → `https://framer.com/r/login` - Primary call-to-action — "Sign up" (the conversion path) → `https://www.framer.com/r/signup/` **Projects / case studies detected** (clustered by URL + featured image): *Marketplace* — medium confidence, 12 items: | Title | Featured image | Link | |---|---|---| | View Component Image Slider Component Before | `smD7SfJ25lUSqJE10ux0HrO6w.jpg?width=` (ar 1.33) | https://www.framer.com/marketplace/components/image-slider/ | | View Template Milo Template Furniture shop w | `smD7SfJ25lUSqJE10ux0HrO6w.jpg?width=` (ar 1.33) | https://www.framer.com/marketplace/templates/milo/ | | View Plugin Notion Plugin Sync with Notion | `smD7SfJ25lUSqJE10ux0HrO6w.jpg?width=` (ar 1.33) | https://www.framer.com/marketplace/plugins/notion/ | | View Component Hover Zoom Component Zoom and | `smD7SfJ25lUSqJE10ux0HrO6w.jpg?width=` (ar 1.33) | https://www.framer.com/marketplace/components/hover-image-zoom/ | | View Template Archer Template Creative portf | `smD7SfJ25lUSqJE10ux0HrO6w.jpg?width=` (ar 1.33) | https://www.framer.com/marketplace/templates/archer/ | | View Plugin Workshop Plugin Turn ideas into | `smD7SfJ25lUSqJE10ux0HrO6w.jpg?width=` (ar 1.33) | https://www.framer.com/marketplace/plugins/workshop/ | | View Component Digital Rotary Radio Componen | `6niHCFltzKZfcdZjTKDLdDVbDk.jpg?width` (ar 1.33) | https://www.framer.com/marketplace/components/digital-rotary-radio/ | | View Template Apex Films Template Multimedia | `6niHCFltzKZfcdZjTKDLdDVbDk.jpg?width` (ar 1.33) | https://www.framer.com/marketplace/templates/apex-films/ | *Stories* — high confidence, 5 items: | Title | Featured image | Link | |---|---|---| | “With Framer, our designers can ship updates | `RkwWTf2otULCGv3QEORgS5bH7Eg.png?widt` (ar 1) | https://www.framer.com/stories/cradle/ | | “Framer allowed us to ship high-performing, | `f0zD56BWH0z8GfKM9dd8nMsCkc.png?width` (ar 1) | https://www.framer.com/stories/miro/ | | “Framer gives us everything we need to move | `4gKZnsOSKARj5SbgbbbF1CNqro.png?width` (ar 1) | https://www.framer.com/stories/perplexity/ | | “At FLORA, we care about flow—how ideas move | `O7xswHZEokohIpEuVGSmjWTUMc.png?width` (ar 1) | https://www.framer.com/stories/flora/ | | “Framer gave us full creative freedom. No co | `VVlSsBCZwRNiKHsE4BiCZqBThM.png?width` (ar 1) | https://www.framer.com/stories/biograph/ | **Signals:** 17/60 links carry a featured image · dominant link roles: footer-link (18), content-card (17), inline-link (17). --- ## Extraction Completeness: 75/100 (B) | Category | Score | Max | Detail | |----------|-------|-----|--------| | Colors & Palette | 25 | 25 | 23 named colors | | Typography | 15 | 20 | 6 roles defined | | Components | 8 | 20 | 2 specs extracted | | Motion & Interaction | 12 | 15 | Keyframes | | CSS Custom Properties | 7 | 10 | 134 vars | | Responsive Breakpoints | 3 | 5 | 3 breakpoints | | Variable Fonts | 5 | 5 | OPSZ, WGHT axes | ## 12. Known Gaps & Confidence Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback. *Auto-detected extraction limitations — understand before building:* - **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass. | Category | What's missing | Fallback strategy | |----------|----------------|-------------------| | **Dark mode** | Dark surface is the canonical medium; no separate light-mode variables detected | The dark canvas IS the design — reproduce it as the default. Do not generate a light-mode variant unless explicitly requested | | **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside | ### Per-section confidence | Section | Confidence | Reason | |---------|------------|--------| | §1 Visual Theme | High | Body bg extracted via getComputedStyle() | | §2 Colors | High | 134 CSS vars (semantic naming requires ≥20 for high) | | §3 Typography | High | 6 typography roles inferred | | §4 Components | Low | 2 component variants captured | | §7 Motion | High | Keyframes + transitions | | §8 Do's/Don'ts | High | 18 rules generated; design-decisions.json has evidence per rule | | §9 Responsive | High | 3 breakpoints detected | | §9b Photography | High | 76 images, hero present | ## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+) *Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `