10 component families · 42 variants counted on the live DOM
Component
Variants found
buttons
×10
links
×10
nav Links
×5
heading H4
×4
badges
×3
heading H2
×3
heading H3
×3
footer Links
×2
heading H1
×1
captions
×1
Component style specs (§4)expand
Buttons
Icon Button
Background: transparent
Text: #000000
Padding: 8px
Radius: 0px
Font: 14px weight 400
Use: Toolbar/UI icons
Focus: outline: rgb(16, 16, 16) auto 1px
Ghost
Background: transparent
Text: #000000
Padding: 8px 4px 8px 12px
Radius: 6px
Font: 16px weight 400
Use: Subtle action, toolbar, nav button
Focus: outline: rgb(16, 16, 16) auto 1px
Outline
Background: #000000
Text: #ffffff{colors.primary-hover}
Padding: 12px 16px
Radius: 6px
Border: 1px solid rgb(0, 0, 0)
Font: 16px weight 400
Use: Secondary action with border
Focus: outline: rgb(16, 16, 16) auto 1px
Outline
Background: transparent
Text: #000000
Padding: 12px 16px
Radius: 6px
Border: 1px solid rgb(0, 0, 0)
Font: 16px weight 400
Use: Secondary action with border
Focus: outline: rgb(16, 16, 16) auto 1px
Dark / Solid
Background: #111111{colors.primary}
Text: #ffffff{colors.primary-hover}
Padding: 0px 14px
Radius: 4px
Font: 16px weight 400
Use: Solid dark CTA
Focus: outline: rgb(16, 16, 16) auto 1px
Outline
Background: transparent
Text: #111111{colors.primary}
Padding: 0px 14px
Radius: 4px
Border: 1px solid rgb(17, 17, 17)
Font: 16px weight 400
Use: Secondary action with border
Focus: outline: rgb(16, 16, 16) auto 1px
07
Layout — structure & dimensions
4 layout metrics measured
max Width1200px
header Height108px
sidebar Width0px
container Padding0px
08
Responsive — real breakpoints
8 media-query stops read from the live CSS
400px
425px
426px
530px
550px
600px
640px
896px
09
Do's & Don'ts
16 enforceable rules pulled verbatim from the spec
Do
Use ui-sans-serif as the primary typeface — it defines the brand personality
Use negative letter-spacing (-2.4px) at display sizes for compressed, editorial headlines
Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
Use Near-Black (`#111111`) as the primary accent — it's the brand's signature interactive color
Use 6px border-radius on buttons — the standard corner rounding for interactive elements
Maintain nav height at 42px — consistent vertical space for the navigation bar
Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar
Build the hero as a split layout with media on the left — text and visual share equal weight
Include exactly 6 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
Repeat the primary CTA across 4 banner sections — conversion paths are layered, not single
Don't
Don't substitute with generic sans-serif or serif — the custom font carries the brand
Don't increase letter-spacing on headings — the type is designed to run tight at scale
Don't invent new shadow values — use only the extracted shadow levels
Don't introduce additional saturated accent colors — the palette is intentionally controlled
Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
Don't make the nav sticky — this design lets it scroll away to maximize content focus
10
Agent guide & export
Paste-ready prompt + the real files behind this page
Build a UI in the intercom.com design system.
Canvas #ffffff · ink #111111 · accent #111111.
Type: Saans — respect the size/weight ladder in §3.
Radius, spacing, shadow: use only the extracted scales (no magic numbers).
Full spec follows — paste the DESIGN.md below into your agent.