18 enforceable rules pulled verbatim from the spec
Do
Use Near-Black (`#262626`) for text — not pure black, it's warmer and more readable
Use bmwTypeNextWeb as the primary typeface — it defines the brand personality
Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
Use Link Cta (`#1c69d4`) as the primary accent — it's the brand's signature interactive color
Use small 3px radius for buttons — this design system uses subtle rounding, not pill shapes
Maintain nav height at 84px — consistent vertical space for the navigation bar
Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar
Include exactly 8 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
Use a 3-column grid on desktop — density matters for this content type
Build a content-dense footer (6 columns, ~68 links) — this site treats the footer as a sitemap, not an afterthought
Don't
Don't use pure black (`#000000`) for text — the near-black adds warmth
Don't substitute with generic sans-serif or serif — the custom font carries the brand
Don't invent new shadow values — use only the extracted shadow levels
Don't introduce additional saturated accent colors — the palette is intentionally controlled
Don't over-round buttons with pill or large radius — the system uses restrained, sharp-ish corners
Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
Don't make the nav sticky — this design lets it scroll away to maximize content focus
Don't put a CTA button in the nav — this design uses links only at the top
10
Agent guide & export
Paste-ready prompt + the real files behind this page
Build a UI in the bmw.com design system.
Canvas #ffffff · ink #262626 · accent #1c69d4.
Type: bmwTypeNextWeb — respect the size/weight ladder in §3.
Radius, spacing, shadow: use only the extracted scales (no magic numbers).
Full spec follows — paste the DESIGN.md below into your agent.