uber.com is built on a pure-white canvas (rgb(255,255,255)).
The system uses rgb(255, 255, 255) as the singular interactive color.
Fully-rounded CTAs (999px) signal a friendly, tactile interaction model alongside UberMove as the primary typeface.
A restrained elevation system (3 distinct shadows) — shadows reserved for the few elements that must lift off the page.
Interactions are smoothed by transitions across many elements, with little or no keyframe animation.
01
Color — roles, semantics & the full census
15 colors measured · click any swatch to copy
Canvas
#ffffff
AAA 18.88:1
Ink
#111111
AAA 18.88:1
Accent
#ffffff
Fail 1:1
Line
#5e5e5e
AA 6.48:1
Semantic states
error#4e0600success#013c14warning#502002
3 semantic roles found.
15 colors mined from the live renderexpand
02
Type — the ladder, in the real face
5 roles · rendered live in the real Inter (captured woff2) · lines are editable, click any spec to copy
display xl
display-xl52px · 700
display md
display-md20px · 700 · ×2.60
body
body16px · 400 · ×1.25
body sm
body-sm24px · 400 · ×0.67
button
button16px · 400 · ×1.50
04
Depth — elevation is extracted, not invented
3 box-shadows measured on the live page · click a tile to copy its raw value
shadow-1
shadow-2
shadow-3
05
Motion — easings, transitions & live keyframes
3 easing curves · 1 keyframes · hover a tile to preview
16 enforceable rules pulled verbatim from the spec
Do
Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)
Use Pure White (`#ffffff`) as the primary accent — it's the brand's signature interactive color
Use pill-shaped radius (999px) for primary CTA buttons — the brand uses fully-rounded, pill CTAs
Keep navigation sticky to the top — the design uses a persistent navigation pattern
Maintain nav height at 64px — consistent vertical space for the navigation bar
Build the hero as a split layout with media on the left — text and visual share equal weight
Include exactly 3 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
Make the navigation sticky — it stays visible during scroll, signaling content depth
Use a 6-column grid on desktop — density matters for this content type
Repeat the primary CTA across 8 banner sections — conversion paths are layered, not single
Don't
Don't invent new shadow values — use only the extracted shadow levels
Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements
Don't introduce additional saturated accent colors — the palette is intentionally controlled
Don't use rectangular buttons for primary actions — the rounded pill shape is the brand standard
Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
10
Agent guide & export
Paste-ready prompt + the real files behind this page
Build a UI in the uber.com design system.
Canvas #ffffff · ink #111111 · accent #ffffff.
Type: UberMoveText — respect the size/weight ladder in §3.
Radius, spacing, shadow: use only the extracted scales (no magic numbers).
Full spec follows — paste the DESIGN.md below into your agent.